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JOSHUA LABBY

The Fin Therapy Guy

I came up with the idea for Fin Therapy back in early 2017. I wanted to start a fishing apparel brand. After I started brainstorming ideas, I found out that it's really hard to come up with something that is original and catchy. I came up with idea after idea for names. I'd jump on the internet and search the name only to find out that it already existed or something very similar to it already existed in some form.


Then one day I got the idea for Fin Therapy because I felt it described my relationship with fishing. I'm not a tournament fisherman and I rarely keep fish that I catch to eat. I've fished since I was a young kid and even though I didn't think of it being therapy back then, it's always been my way of clearing my mind and resetting. So after the name Fin Therapy popped in my head, I jumped on the internet to do a Google search for the name. I was pleased and surprised to see that nothing came up. So I looked up the domain name and sure enough, it was available too. 

My next step was I talked it over with my wife and shared the Fin Therapy name and idea with my kids who were 13 and 10. They all liked it, which helped me make the decision to move forward. So I locked down the domain name and got to work on designing a logo and figuring out how to print shirts and run a small business. 

Things were going great. Social media followers and sales were all going up and up. Then 2020 came along and two things happened that affected Fin Therapy in a bad way. The first thing was the covid pandemic, which shouldn't really need an explanation other than sales dropped. The second thing is that I found out that the guy who designed my Fin Therapy logo had copied it from some outfitter in another country. I got to work and found another designer to help me create a new Fin Therapy logo, which is the one in use today. I got a lot of mixed feedback from my social media followers about the change, but I felt like the new logo wasn't as accepted as the original was. 

So between those two issues, I made the tough decision in December of 2020 to dissolve the LLC and close the business. I hated to do it, but it really was the best decision. For the next 2 years I tried to continue posting random fishing photos and memes on social media because I still wanted to keep Fin Therapy alive. All along I had the idea to switch gears and work on building the Fin Therapy YouTube channel, but I wasn't sure if I had the time, ability, and patience to film and edit my fishing adventures. In July 2022 I decided to take the leap and start creating videos to upload to both YouTube and rumble. As of writing this I've only created 3 videos. I know it will take time and effort to get the Fin Therapy channels to grow so my goal is to work on getting better at each video I create. If you'd like to help me on this journey, please head over to the Fin Therapy YouTube channel and check out my content. If you like what you see, please consider subscribing.

This website is actively updated with blogs and videos from both Fin Therapy and Labby Outdoors, which is outdoor adventures other than fishing.

But in your hearts revere Christ as Lord. Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have. But do this with gentleness and respect. 

1 Peter 3:15